How To Grow Your Dental Practice With Blogging?

 

How To Grow Your Dental Practice With Blogging?

In this technology driven world people prefer to get more information about the product or service before availing them. In fact many of you also do a research about specifications of dental gadgets before buying them or simply try to get more information about mentors or course highlights before joining any dental workshop. You look for resources from where you can find the information, either you try to read an article or watch the video and depending on what you read or saw you make a decision. Friends, just like us, the patients also do their research; they look for information before opting dental treatments.

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Now think what can happen if you become that source of information, the chances are that you will be the dentist of choice for all those people checking out the stuff you shared.

 

Let’s understand how you can become a source of information?

 

Friends, it’s very easy, you just have to understand what your prospective patients must be looking for

Once you figure that out, you can provide them information in multiple ways for example a video, audio, blog or info graphics however blogging remains the easiest.

What is a blog or blogging?

A blog is simply a platform where you can write and publish your articles that can also have images in it. There are several blogging platforms like wordpress.com or blogspot .com that you can use and most of them are free of cost but I recommend blogspot.com as it is a Google owned entity and has better search results on the search engine.

How to create a blogger account?

All you have to do is visit www.blogspot.com and sign up to create a profile that’s it. Once you are done, you can choose a layout and start publishing your posts.

 

Want to know more about How to write blogs for your dental practice? Read On...

Source : DentistFriend

Being Dentist: Love It, Live It, Worth It!

 

Being Dentist: Love It, Live It, Worth It!

They say dentistry is saturated and you won't find the scope even if you see through a microscope. The most common advice these days is ‘Don’t spoil future of your kids by getting them into BDS Course. I wonder why, so much of negativity all around? Is the scenario really very bad these days? Is the truth really very demoralizing? Answer is ‘NO’ A BIG “NO”, rather I would say that we need to change the perception towards our profession..

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Let’s do a quick comparison of hourly income of an average Indian dentist with other professionals.

A well placed corporate guy with an experience of 3-5 years, works at least 8 hours daily under hell lot of stress & has an average hourly income of Rs. 500. A general physician has hourly income of around Rs. 2000; provided the consultation fee is Rs. 500 & he gets to see 4-5 patients every hour. 

Whereas when it comes to a dentist, the hourly income varies based on skills, Location of practice & with every treatment but it is far better. 

In short sky is the limit!! When the hourly income is so high, where's the problem?

Source : DentistFriend

What After BDS: Clearing The Confusing Clouds

 

What After BDS: Clearing The Confusing Clouds

After my last post on What After BDS? I have been getting lot of emails from young minds to help for guidance for abroad studies. I have been in that stage where you do not know what do to and need some expert advice. 

To know best dental courses after BDS visit our DentistFriend.com dental portal in india.

Here are few things you need to think about when you plan your future

Subject:
If you have just cleared your final year or internship, you may not have a clear idea about which subject to choose. I would suggest get in to general practice for a year. Do all kinds of dentistry. In this one year time, you will develop a liking for a subject which you would like to pursue masters in. This one year will also add to your resume about what kind of clinical experience. Most colleges (outside India) do not entertain freshers for masters program. They need at least 1-2 years of clinical experience for application. This is applicable for clinical and management programs.

Future Plan:
Plan to settle abroad or come back? - Most countries do not recognise our Indian BDS. They do consider you for Masters/BDS but you cannot practice in their country without passing the licence exam. Clearing the license exam involves studying, time and money. So if you are sure you want to settle in that particular country you can start preparing for the license from day 1 or just study and come back.

 

Finances:
Another important aspect. Arranging finances can be difficult for few people. Full time courses are very expensive. You can look out for part time courses which are less expensive. If you plan to settle in that country, you have to be prepared for all kinds of expenses and probably some familial help to get you settled. You can always apply for loans and get started with.

 

Visa: 
Most major countries do give a student visa. It also depends on the country and course. I am wondering the state of USA visa if Trumph wins!! It’s not that easy to crack in the UK visa for work permit because you need to get an employment letter after the degree which may not be easy for everyone.

Young minds- are very enthusiastic. I know this because I was one. You should talk to lot of people who are in different countries. People who have settled from India to abroad in recent times. Their struggle stories are real eye openers. It may be easy for a few but majorly people take about 3-5 years to settle down. This should make you think about the time and money invested in all this. Are you ready for this kind of commitment and dedication? I am not writing this to demoralise you guys. But you should know the non glamorous side also before putting your foot in it. Do not just blindly follow someone coz its looks so pretty!

Hope these points will help you guys think on the right track and take proper decisions for future life. Stay tuned in for more action….

 

Read Part I : What After BDS: Earn And Learn! WHY GO ABROAD?

Source : DentistFriend

How To Design A Digital Marketing Plan For Your Dental Practice?

 

How To Design A Digital Marketing Plan For Your Dental Practice?

In this blog, let’s see things to consider while setting up marketing plan for your dental practice?

 

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1. Budget

 

The rule of thumb says that you should invest at least 10% of your annual revenue in all the possibilities that has potential to grow your dental practice but if you have started your practice recently then in that case you can even start with zero budgets.

 

 

2. Media

 

Let’s consider your 10% yearly revenue as your 100% marketing budget. Now you have to make sure that you use this budget in multiple activities throughout the year & not on just any one activity.

 

Your activities may include staff training & development, CSR, Internal marketing, Digital Marketing but make sure that all of these activities are within DCI guidelines.

 

Now let’s understand which activities you should focus more?

 

The mode of activity will completely depend on
Your location
Differentiation of practice
Stage of your practice
Treatments you offer
Education level of your potential patients etc.

 

 

Let me explain this with an example,
 

Suppose if you practice in a rural area then what’s the use of spending money on digital marketing as there will be minimum chances of getting ROI. This doesn’t mean that you should refrain from digital marketing but try to use only the free tools and spend your budget on other activities. 

 

Let’s take one more example, if you practice in tier I city and have differentiated your clinic for Painless dental treatments then most of your budget should be allocated to digital marketing. 

 

In upcoming blogs I’m going to tell you about platforms that you have to use specifically in digital marketing, but till then make sure that you have a complete clarity on your basic marketing plan.

Source : DentistFriend

How To Decide Which Practice Management Software To Buy

 

How To Decide Which Practice Management Software To Buy

In this blog let’s see what to look in good Dental Practice Management Software?

 

Friend’s, the purpose of practice management software is that it should help you to manage your whole practice easily. If you are based in tier I or tier 2 cities and still not using practice management software then probably you are lagging behind.

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There are hundreds of practice management software available in the market and many are free of cost but when I say good software then the number shrinks to 3-4. Even out of this 3-4 software, every software has some or other drawback.

 

For example: If one software helps in branding it doesn’t help in marketing or vice versa. One will have a multi-practice option but will miss on some other feature.

 

Now, as a consumer you have to decide what you want and which software fits in with your requirements.

 

 

Here are some insights on how to decide which software to buy?

Before you go ahead reading this blog make sure you have read,  “Life-cycle of your Dental Practice” otherwise you won’t understand what I am going to tell you.

 

1. If you are in your introduction stage of your practice then probably you need to take support of other big brands to become a brand but if your practice is already into a maturity stage then instead of relying on third-party marketing, you can have your own marketing budget and use the software that helps in branding your clinic.

 

2. Here is something I want you to think about, let me put this in simple words, suppose you have subscribed a paid version of the software and using it to send messages to your patients then ideally all the messages should go by your clinic’s name and not by the software’s name. If messages are being sent by the software name then it means that the company is branding themselves & charging you for it.

 

3. Second important aspect is that, some companies promise to list you on their portal but what’s the sense if there are already 10 dentists listed on the same page no matter above or below me coz at the end of the day it’s not killing the competition but creating a competition further.

 

So be careful before you get trapped in to this marketing jargon.

Source : DentistFriend

How To Design Your Dental Clinic - Part 2

 

How To Design Your Dental Clinic - Part 2

The main reason we all want to have successful clinics is for a better future for our self and our families. It is important to design clinics in such a way that they can accommodate any future additions and changes. It is very important to understand the clinician’s idea and patient’s idea of a clinic. A patient may want a clean, nonsmelly, private chamber clinic where as the clinician will want a more functionally stable, well-equipped operatory. As both the needs are different, we need to have a balance between the two and create that balance in our clinics. From a clinician’s point of view, one must have a vision of his future clinic and ideas to execute them. Some may wish to expand; some may wish to make it more functional.

Let us start with basic planning…

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Floor plan

 

There should be smooth flow in work. There should be continuity from the reception till the working area to the restroom and to the laboratory room. The size of each room can be decided on the needs of a clinician. He may have a big reception and compromise on his chamber/ laboratory room or vice versa. The size of the treatment rooms should be such that the clinician, patient and the assistant get enough space and none of them feel claustrophobic. Some clinics have really small treatment rooms probably by no choice. For such rooms, concentrate on colours and lighting to make it look bigger.

 

 

Flooring

 

It can be different in different sections of the clinic. The reception can have a nice wooden or marble flooring to add that classy effect. Now days we have tiles which have wooden effect given to them. They look really good and are low maintenance. Carpets can be used in reception but not in treatment room, considering the difficulty to clean them and maintain infection control. The treatment and the cleaning room can have tiles which can be cleaned easily. Make sure your tiles are anti-slippery.

 

 

Colours and lighting

 

The lighting and the colours should be soothing and create a harmony for the mind to relax. They should complement the surrounding and make it look peaceful and serene. Having windows and natural light also soothes the mind and helps in better shade selection. Shade selection is an important often ignored aspect. Finally it’s all about the end result of an aesthetic case, however, beautiful your teeth preparations are, shade match has be to perfect. The treatment room should have ambient lighting with no shadows or dark areas. Colour theme for the flooring, walls and equipments can be in sync. Cool colours, pastel shades of green, blue and purple can be used in the treatment room. Warmer colours in shades of red, yellow and orange can be used in the reception.

 

 

Working/Treatment area

 

This is the area that should provide the clinician with peace. When you work, it should increase your productivity. It should not fatigue you and make your mind and body tired. There should be enough room for both the clinician and the assistant to work freely. The range of motion should be greater than 180 degrees. This area should have maximum space for all the instruments and equipments.

 

 

Photography section

 

Turn in one of your walls for photography. Documentation is a very important and forgotten aspect of our practices. There are various advantages of documentation. The first is you have a legal record of the work done. Secondly, one can learn so many things from pictures. The patient also feels special and that glamour quotient is added.

 

 

Latest equipments

 

Dentistry is going through lot of digital development. Though one may not have the finances to have better equipped clinics today, but surely things will be different in future. One may then wish to have an in house OPG machine or CBCT machines. One should plan for space accordingly in the present to accommodate in the future. Many people now can afford such machines but due to lack of space are unable to have them.

 

 

Professional Looks

 

Looking professional and appealing is need of the time. There should be architectural and design balance with clinical needs, ergonomics and technology. Patients would like to go to a clinic which is well organised, equipped, provide quality service and excellent presentation. If you do not have such a vision to design and plan, hire professional designers and architects who will help you to execute your needs in a better and planned way.

 

 

Stay tuned for part 3………..where we discuss various sections in a dental clinic and their designing and importance in detail.

 

You can contact us if you need help in designing your clinics.

Brand and Logo Designing.

Designing the clinic according to your needs.

Ergonomically designed clinics.

Improve your existing dental clinic.

Construction specifications for a dental facility.

 How To Make Your Clinic A Patient Magnet? - Part 1

Source : DentistFriend