How To Grow Your Dental Practice With Blogging?

 

How To Grow Your Dental Practice With Blogging?

In this technology driven world people prefer to get more information about the product or service before availing them. In fact many of you also do a research about specifications of dental gadgets before buying them or simply try to get more information about mentors or course highlights before joining any dental workshop. You look for resources from where you can find the information, either you try to read an article or watch the video and depending on what you read or saw you make a decision. Friends, just like us, the patients also do their research; they look for information before opting dental treatments.

Visit our dentistFriend.com dental portal in india to know how long does it take to become a dentist

 

Now think what can happen if you become that source of information, the chances are that you will be the dentist of choice for all those people checking out the stuff you shared.

 

Let’s understand how you can become a source of information?

 

Friends, it’s very easy, you just have to understand what your prospective patients must be looking for

Once you figure that out, you can provide them information in multiple ways for example a video, audio, blog or info graphics however blogging remains the easiest.

What is a blog or blogging?

A blog is simply a platform where you can write and publish your articles that can also have images in it. There are several blogging platforms like wordpress.com or blogspot .com that you can use and most of them are free of cost but I recommend blogspot.com as it is a Google owned entity and has better search results on the search engine.

How to create a blogger account?

All you have to do is visit www.blogspot.com and sign up to create a profile that’s it. Once you are done, you can choose a layout and start publishing your posts.

 

Want to know more about How to write blogs for your dental practice? Read On...

Source : DentistFriend

How To Design A Digital Marketing Plan For Your Dental Practice?

 

How To Design A Digital Marketing Plan For Your Dental Practice?

In this blog, let’s see things to consider while setting up marketing plan for your dental practice?

 

To know dental courses, to write blogs and participate in discussion forums visit the DentistFriend.com dental portal in india.

 

1. Budget

 

The rule of thumb says that you should invest at least 10% of your annual revenue in all the possibilities that has potential to grow your dental practice but if you have started your practice recently then in that case you can even start with zero budgets.

 

 

2. Media

 

Let’s consider your 10% yearly revenue as your 100% marketing budget. Now you have to make sure that you use this budget in multiple activities throughout the year & not on just any one activity.

 

Your activities may include staff training & development, CSR, Internal marketing, Digital Marketing but make sure that all of these activities are within DCI guidelines.

 

Now let’s understand which activities you should focus more?

 

The mode of activity will completely depend on
Your location
Differentiation of practice
Stage of your practice
Treatments you offer
Education level of your potential patients etc.

 

 

Let me explain this with an example,
 

Suppose if you practice in a rural area then what’s the use of spending money on digital marketing as there will be minimum chances of getting ROI. This doesn’t mean that you should refrain from digital marketing but try to use only the free tools and spend your budget on other activities. 

 

Let’s take one more example, if you practice in tier I city and have differentiated your clinic for Painless dental treatments then most of your budget should be allocated to digital marketing. 

 

In upcoming blogs I’m going to tell you about platforms that you have to use specifically in digital marketing, but till then make sure that you have a complete clarity on your basic marketing plan.

Source : DentistFriend

Will GST Put Dentistry In A Big Loss Or We Can Outperform Against GST?

 

Will GST Put Dentistry In A Big Loss Or We Can Outperform Against GST?

I am Dr. Nilesh Bhimani (B.D.S.), a senior Dental Surgeon from Surat (Guj.) & I would like to throw some lights on effect of GST on Dentistry! Goods and service tax (GST) is one of the most revolutionary step in history of Indian Tax System and future will witness it's real effect. Healthcare services are exempt from GST according to GST Act, 2016. So we don't need to charge GST on out treatment charges as we are not selling products, we provide only healthcare services.

If you are looking for second hand dental clinic equipment then visit our dental portal DentistFriend.com

 

There is a lot of buzz about GST; I see many people are talking and discussing whether GST is good or bad on the contrary I know many dentists who neither care for the GST effects nor even willing to know how it is actually going to affect the future of private dental practice. I am writing this blog for all those dentists who are curious & wish to know the after effects of GST with the hope that you will take it positively.

 

Let's understand how GST is going to affect future and success of your private dental practice. Here are few points which I noticed and would want you to pay attention.

 

A. All standard Laboratories have transform tax statement from 5% VAT to 12% GST, means 7% rise on lab bills.

 

B. All material companies have changed taxation from 5-12% to 12-18% or up to 28% in few cases, means 7-16% rise in billing. 

It's a big amount really..!

 

C. My clinic electricity, telephone , SMC tax, stationary, maintenance, printing, magazines or other monthly based expenses rise from 5% VAT to 12% GST, means 7% rise.

 

D. My clinic Insurance, Membership fees, Conferences fees etc will be also raising to some extent.

 

E. My staff salaries, doctor's salaries etc will have to be raised in coming months as they have to compensate for their increased expenses due to implementation of GST.

 

F. Most important is my personal expenses.

 

Now onwards my life insurance policies, general insurance policies, lifestyle expenses, food bills, school fees, Tuition fees, shopping , holidays (which is maximum like 28% on luxury holidays)everything I do on my day to day expenses will rise like anything. Friends, We say everyone that we don't need to add GST on patients treatment bills because we are exempted.

 

But are we really exempted on GST even after paying all above expenses?

There is only one solution for all above and that's none other than RAISE YOUR TREATMENT CHARGES!

 

From 1 July onwards minimum 10% rise on your treatment charges would only compensate for the GST which you will pay now onwards & don't think that you have raised charges, instead you have compensated your loss only.! In addition, 6-8% is your inflation rate which means every year your cost of same expenses increases at this rate over a period of one year. So 6-8% hike in charges will again compensates loss of steady income year by year.

 

So Friends, 16-18% (10% GST effect + 6-8% Inflation) rise in your treatment charges will only make you stable in your income year by year. Those who can add more than 18% rise in charges are real brave dentist and I will be happy to add them in my friend list. In fact, this is the best chance to raise your chrages as a momentum. Agreed people will ask you that it is not in your branch but you can tell them that your lab bills, material expense, clinic expense everything rise by more than 10-15% and so you have no other option if you want to justify but most of the times people will automatically justify you without asking about it.

 

I have tried to give you some striking GST effects on your dental practice. Hope we all put a step ahead for a successful dental carrier! Try it today..! Keep Smiling

Source : DentistFriend

Dental Practice Branding: Things To Consider Before Setting Up Website For Your Dental Practice

 

Dental Practice Branding: Things To Consider Before Setting Up Website For Your Dental Practice

A Good Dental Website Complements Your Brand!

 

Visitors arrive at your website, they look around, if they don't like what they see, they leave. So it is very important to get their attention quickly. However, it is also important that website should reflect your brand. 

Choose the easiest way to sell your used dental equipments; publish your FREE Ad on DentistFriend.com dental portal

 

Consider a website that you have visited. Was the content you were seeking was readily available? How was the presentation? How well was the organization of content? Did it look professional? If the information was, difficult to find, left you confused, did not exist. Now consider your own website. You aim to design a website which can successfully sell your brand.

 

 

1. Aesthetics:

 

While designing your website you should pay special attention on Color scheme, Images, Graphics, Font size, Font style. Additionally your website should have a contemporary feel.

  

2. Content:

 

Content is the King. Users won't come to your website because it is beautiful but because of information they are looking for so create original content. If you just copy & paste the content from some other website it will carry zero value. The content should be well written, error free and it should be appealing. Create an interactive content by keeping it interesting; also you can use pictorial representation wherever it is possible to keep the users engaged.

 

 

3. Clarity:

 

Clarity is rule one when it comes to developing a website. This includes clarity of purpose, content and your contact information. You should have clarity in your vision. Know why you are creating a website, communicate who are you and your purpose through your content. Make sure that the information and layout of your website is easy to understand.

 

 

4. Tabs:

 

It is vital to have a clear idea of the content you want to present. This will help you in determining the number, type and title of the web pages you will need. Some of the more standard types of web pages include: HOME, ABOUT US, CONTENT PAGE, CONTACT US.

 

 

5. Navigation:

 

Create a navigation system that is logical and easy to use. People don't want to visit a website where they are lost. Don't merely rely on your sense of the proper flow. Test and retest with experts as well as your dental team. It should be simple, clear and appealing to draw the interest of the viewer and persuade them to explore other pages.

 

 

6. Compatibility:

 

Users access internet from different devices such as desktops, laptop, mobiles, tablets etc. When the user opens a website on mobile and finds the navigation system difficult then he will immediately go away. So create a website which is adaptable to all screen sizes (Responsive Design).
Visitors use different browsers from their devices to accessinternet. Make sure that your website is compatible with all the leading browsers such as Chrome, Safari, Firefox etc.

 

 

7. Brand Value:

 

Your website gives you a great opportunity to create a brand value and influence your visitors to be your prospective patients. Remember, your website is extension of your dental practice.

 

 

8. Review:

 

Ask your existing patients to write a feedback about treatment, staff and their overall experience during the treatment at your clinic. Positive feedback from your patients increases your credibility 

 

 

9. Social Media:

 

Integrate all your social media accounts in your website. Do not forget to provide social media plug-in of Google, Facebook, Twitter, Linked In, You Tube, Pintrest etc.  Ask your patients to follow you on social networking sites for regular updates on Dental Care.

 

 

10. Call To Action:

 

Show Your Visitors "What to Do?" & "How to Do?" Your website should have some type of call to action, such as "Click here to make an appointment" as it is the ultimate reason to create the website. The entire purpose behind creating a great dental website is to encourage people to make you their dentist of choice. Yes, you want to share information with current patients. However, marketing to new dental patients is your primary goal.

 

Remember, your website is an extension of your dental practice. When you select a domain name for your website, try to keep it short, easy to remember and type otherwise you may lose some of your visitors.  For example:  DentistFriend.com is easy to type & remember compared to The DentistsFriend.com 

Source : DentistFriend

How To Have A Bargaining Free Dental Practice?

 

How To Have A Bargaining Free Dental Practice?

In my last blog you saw how differentiation can help to have a competition free practice. I had also mentioned about adding "Extra Value", in this blogpost let’s see why & how to add that extra value in your practice.

 

DentistFriend is a best dental portal where in you can search dental jobs, clinical dental courses, second hand dental chair and setup

 

What does "Extra Value" mean? 

 

In lay man language, it means giving something extra than what is expected by the patient (not that you pull out an extra tooth. :p) It is about making the patient feel important. It is about "Branding" your practice.

 

Why do you need to do it ?

 

Giving that "Extra Value" can help you to retain your patients and there are many other things that it can do!  Again let's start with examples; Did you ever try bargaining at KFC, Dominos or Mac'D? I'm sure never. On the other hand, when it comes to a local restaurant we never hesitate to ask for discount.

 

Why do people pay happily at THE TALVALKARS GYM but groan, moan and complaint when it comes to paying a personal gym instructor? Why do they happily pay 1000 bucks for a 15 min job at TONY AND GUY and they bargain with their friendly neighborhood barber even for 100 rupees?

 

We try to bargain at places which are considered as local and the synonym for LOCAL is NON-BRANDED! So now you got to my point! You need to change your practice from Local To Branded, because a BRAND belittles the consumer. We find it inadequate to argue, but want to be a part of it, at all costs. In our mind we feel that the brand somehow glorifies us and that's actually true! That's Human Nature!This is why luxury hotels like Taj, Hyatt invest on creating their brand value? This is why they are they behind improving the user experience & building their image in people's mind.

 

I am sure you would have arrived to the conclusion yourself! This is the magic of Branding!

 

Just imagine what can happen if somehow you could convince the patient that he is getting value for his money. Probably the patient will hesitate to bargain, he might appreciate the services he got at your clinic and it is possible that he will never ever think of visiting any other dentist in future.

 

Just like differentiation helps to build a competition proof practice; branding helps you in bulding a "Bargaining Free" practice. Apart from this it has following advantages:

 

1. It gives a hidden message describing certain feature or attributes of the practice.

 

2. It helps to filter patients and you will spend less time on convincing the treatment options.

 

3. It conveys a message about your services to patients thus creating the image of your practice.

 

4. Once you successfully establish a brand, people always associate your business with some quality/ value.

 

5. It also helps you in retaining patients.

 

 

Want to know about how to do brand your dental practice? Will share everything in detail in my next blogpost.

Source : DentistFriend